AIThanks for calling your business! Just so you know, this call may be recorded. How can I help you today?
CallerHi, I'd like to book a consultation this week.
Name and number taken
AIThe team has Tuesday at 10am or Wednesday at 2pm open. Would either work?
CallerTuesday, please.
AII've sent the request to the team and they've been told. They'll call to confirm a time.
New requestjust now
Consultation
New customerTue 10am
It picks up when you can't.
You miss a call
Calls you don't pick up go on to your Almora line. You keep your number, and switching it on takes about 5 minutes on your end.
It answers as your business
It greets the caller with your business name, finds out what they need, takes their name and number (and the address, if you go to them), and offers them a time from your hours.
It lands on your phone
The booking or the request reaches you by text or email, with the caller's details. Every call it answers is in your login, with a summary and transcript.
What it does
Answers in your business's name, day or night
Takes the caller's name, number and what they need
Offers times from your hours, never a full one
Books the appointment, or sends you the request to confirm
Can try to put an urgent caller through to you
What it won't do
Pretend to be a person
Quote a price you haven't given it, or agree to a discount
Take card numbers or any payment details
Give advice or a diagnosis beyond basic safety
Make up anything about your business
What callers hear
Thanks for calling your business! Just so you know, this call may be recorded. How can I help you today?
Every call opens with your business name and a note that it may be recorded, since every call is transcribed. If your business is in California, Colorado, Maine or Utah, it also says up front that it's an AI, and anyone who asks is told so.
On your line, no call audio is kept
Recording is switched off on your line. You get a written transcript instead, with every number in it blanked out, so a card number read out on a call is never stored there. Calls to our demo number are recorded.
Take a look at our most recent work.
The website and booking page we designed and built for Kanpai Kocktails, a mobile cocktail bar for weddings, company parties and milestone events around Portland. Scroll it, click around and try the booking.
You are looking at a copy of what we built, kept on our own site. The booking page is a working demo: nothing you enter is sent.
Website
Designed around their own drinks, photos and story.
Booking
Built for hosts to check their date, tell Kanpai about the night, then send their details.
“Your design was streamlined and the graphics were a really nice touch. You were able to capture our brand to a T and I would definitely recommend to anyone looking for a better brand image”
Kanpai Kocktails, on the website we designed for them
Published research
What a website and a booking system are actually worth.
What published studies, none of them ours, found about a proper website, a fast reply and online booking. The headline figures are here; every chart and source is one tap further.
Nearly4× times
the revenue growth over a year, for the most digitally advanced small businesses against those with no website.
Deloitte for Google, 2017
Nearly7× times
as likely to qualify the lead when the firm replies inside the hour, rather than an hour later.
Harvard Business Review, March 2011
21× times
the odds of qualifying the enquiry when it is answered at five minutes rather than thirty.
Lead Response Management study, Prof. James Oldroyd, MIT, with InsideSales.com
See the charts and every source
Not how fast a page loads. What each one does to the business. The first panel is what a proper website is worth in money earned and staff taken on. The second is what a booking system is worth, and the research points the same way: the value is in catching the customer at the moment they are ready, not in the page they looked at. Published studies, none of them ours.
The website is how they find you and judge you. The booking system is how they book you at eleven at night.
What a proper website is worth
Deloitte surveyed more than 2,000 US small businesses for Google. Set against a business whose whole online presence is an email address, the most digitally advanced ones came out like this.
A business with no website (1×)Digitally advanced (a real website and online tools)
Revenue per employee
2×
As likely to be taking on staff
3×
Revenue growth over the year
4×
As likely to have grown the team
6×
Business outcomes for small businesses running a real website, as a multiple of businesses with no website
Measure
Multiple
A business with no website
1 times
Revenue per employee
2 times
As likely to be taking on staff
3 times
Revenue growth over the year
4 times
As likely to have grown the team
6 times
Deloitte for Google, Connected Small Businesses in the US, 2017
Answer in the first hour: the odds fall ten-fold after it
A study led by an MIT professor on a sales-software company's records tracked 15,000 enquiries and more than 100,000 follow-up calls. Replying inside the first hour, rather than after it, changed the odds this much.
Replying after the first hour (1×)Replying inside the first hour
Chance of reaching the customer at all
10×
Odds of qualifying the enquiry
6×
Odds of reaching the customer and of qualifying the enquiry when replying within the first hour, as a multiple of replying after it
Measure
Multiple
Replying after the first hour
1 times
Chance of reaching the customer at all
10 times
Odds of qualifying the enquiry
6 times
Lead Response Management study, Prof. James Oldroyd, MIT, with InsideSales.com
What a booking system is worth
Nobody has measured what online booking is worth to a small local business, so this panel shows the two things that have been measured: what each delay costs once a customer has asked, and, in one survey of homeowners hiring home-service pros, how many look for booking before they choose.
A booking form answers at zero. The research measures what each delay after that costs.
00
5 min5m
30 min30m
1 hour1h
24 hours24h
Answered later (1×)Answered soonerPast the ten-cell frame, so the figure is printed
Answered at five minutes rather than thirty
21×
A 21-fold difference in the odds of qualifying the enquiry. Lead Response Management study, Prof. James Oldroyd, MIT, with InsideSales.com.
Answered inside the hour rather than an hour later
7×
Nearly seven times as likely to qualify the lead. Harvard Business Review, March 2011.
Answered inside the hour rather than a day or more later
60×
More than 60 times as likely to qualify the lead. Harvard Business Review, March 2011.
Published effect of answering an enquiry sooner rather than later, measured at 5 minutes, 30 minutes, 1 hour and 24 hours
Comparison
Effect
Source
Answered at five minutes rather than thirty
21 times the odds of qualifying the enquiry
Lead Response Management study, Prof. James Oldroyd, MIT, with InsideSales.com
Answered inside the hour rather than an hour later
nearly 7 times as likely to qualify the lead
The Short Life of Online Sales Leads, Harvard Business Review, March 2011
Answered inside the hour rather than a day or more later
more than 60 times as likely to qualify the lead
The Short Life of Online Sales Leads, Harvard Business Review, March 2011
80%
of homeowners in that one survey factor in online booking when choosing a home-service pro.
80 of every 100 homeowners surveyed.
Housecall Pro survey of 1,040 US homeowners, October 2025
A booking-software vendor's survey. Sample and method are published; the question wording is not.
Harvard Business Review, March 2011; Lead Response Management study, Oldroyd, MIT; Housecall Pro, October 2025
“Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead … as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer.”
The Short Life of Online Sales Leads Oldroyd, McElheran and Elkington, Harvard Business Review, March 2011
These are industry studies about the web in general, not results we are claiming for Almora. The response studies measured web enquiries to companies with sales staff, not to local service businesses; that a form answered in seconds sits at the far end of the same curve is our inference, not their finding. The homeowner survey is a booking-software vendor's own. We are young enough that we have no averages of our own worth quoting, and someone else's audited numbers beat our invented ones.
One agency carries the whole thing.
Booking built in, not bolted on
Customers say what they need and pick the time that suits them, day or night. It lands on your phone with their details and the time they picked: booked straight in, or waiting for your one-tap confirm, depending on how you take bookings. Nothing for them to download and nothing for you to install.
Customer picks times
Tue 10am
Wed 2pm
Thu 11am
Example request: a booking request as it lands on your phone, with what the customer needs and the time they picked. The details are illustrative.
New requestjust now
Consultation
New customer
Time they picked
Tue 10am
Confirm Tue 10amor propose another time
Designed for your business
Built around your services and where you work, in a design direction chosen to fit how your customers decide.
Sample designs for a dental office, a barbershop and a plumber
Managed for you
Hosting, updates and edits stay with Almora. Send a price change or a new photo and we make the change; you never touch a server.
Example edit
Consultation
from $125from $169
Your own login
Set your hours, block out days you are away, choose where alerts go, and see every request, and every call the receptionist answers, the moment it lands. Anything on the page itself, send to us and we change it.
Requests
Hours
Days off
Settings
You see it finished before you decide.
01
We build the demo first
A finished site for your business, usually in a few days.A finished site for your business, usually within a few days. It sits behind a five-digit code only you and Almora hold.
A finished site for your business, usually within a few days. It sits behind a five-digit code only you and Almora hold.
02
You approve it
Look it over and make a test booking. Not right, and nothing is owed.Look it over, make a test booking on it, see exactly what a customer sees. If it is not right, nothing happens and nothing is owed.
Look it over, make a test booking on it, see exactly what a customer sees. If it is not right, nothing happens and nothing is owed.
03
A ten-minute form
Your real details. Most boxes are already filled for you to check.Your real details: name, number, any license you hold, services and prices, hours and time zone, your address or the area you serve, where your alerts should go. Most boxes are already filled for you to check. Photos and the wording are optional; leave them to us.
Your real details: name, number, any license you hold, services and prices, hours and time zone, your address or the area you serve, where your alerts should go. Most boxes are already filled for you to check. Photos and the wording are optional; leave them to us.
04
We launch, and bookings come in
Live within seven days of your go-ahead.Live under your own name within seven days of your go-ahead. Customers pick a time at any hour; it is booked straight in, or waits for your one-tap confirm.
Live under your own name within seven days of your go-ahead. Customers pick a time at any hour; it is booked straight in, or waits for your one-tap confirm.
Ryan Arndt
Founder and CEO
The agency
Design, engineering, hosting, booking and support, in one house.
Almora is an independent agency in Portland, Oregon: an AI receptionist, websites and online booking for local businesses. It exists because small businesses get treated as an afterthought online: a stock photo, a phone number buried three scrolls down, calls that ring out, and no way to book at eleven at night.
Your site is designed for your work, fitted to your services and where you work, wired to take bookings, hosted by us, and looked after for as long as you are with us. There is no hand-off between the people who design it, the people who build it and the people who answer your email.
More about how we work
Your site is designed for your work, fitted to your services and where you work, wired to take bookings, hosted by us, and looked after for as long as you are with us. There is no hand-off between the people who design it, the people who build it and the people who answer your email.
Design
Designed and built in-house
The design and the code are Almora's own. Nothing is subcontracted or offshored.
Engineering
Engineering that holds up
Your site ships as static HTML and CSS, with no scripts by default, tuned to load fast on the phone a customer is holding when they find you.
Hosting and booking
Hosted and wired by the same team
We host the site under a security policy that starts at deny-everything. The booking system is part of the same build, and each request reaches your phone with the customer's details, what they need and the times they picked already collected.
Support
A direct line, not a queue
The people who build your site are the people who answer when you email. No account managers, no ticket system.
Your siteEvery site
Design
A direction matched to your business
Content
Your services and where you work
Phone
Up front, not three scrolls down
Booking
Built in, taking requests day and night
Photos
Yours, or labelled stand-ins you replace later
Book a timeExample
Mon15
Tue16
Wed17
Thu18
Fri19
Times, Tue
9am
10am
1pm
2pm
New requestjust now
Consultation
New customer
Confirm Tue 10amor propose another time
HostingEvery site
Static HTML and CSSNothing to build or patch
No scripts by defaultNothing on the page to break
HTTPS on every pageNo page is served without it
Deny-everything security policyStarts at default-src 'none'
Hosted by AlmoraRun by the people who built it
content-security-policydefault-src 'none'; …
Inbox: Price changeExample
YouYou
Can you change the consultation to $169?
ASAlmora support
Done. It's live on your site.
Consultation$169Published
What every site we build is made around.
Ryan ArndtFounder and CEO
Design
Designed and built in-house
The design and the code are Almora's own. Nothing is subcontracted or offshored.
Engineering
Engineering that holds up
Your site ships as static HTML and CSS, with no scripts by default, tuned to load fast on the phone a customer is holding when they find you.
Hosting and booking
Hosted and wired by the same team
We host the site under a security policy that starts at deny-everything. The booking system is part of the same build, and each request reaches your phone with the customer's details, what they need and the times they picked already collected.
Support
A direct line, not a queue
The people who build your site are the people who answer when you email. No account managers, no ticket system.
Pick the receptionist, or just the website.
AI Receptionist
For when you can't get to the phone
$149a month
Your website and online booking included.
Plus a one-time $199 setup fee, charged with your first month.
500 call minutes a monthNo per-minute charges. We'll talk to you before you go over.
The AI receptionist, answering calls to your own number
Your website, built for your business
Online booking, at times your customers pick
Booking and call alerts by text, with email as the backup
Your login, with every call it answers, its summary and transcript
Cancel any time in one email, no fee
Just the website, without the receptionist
$79 a month
Just the website, without the receptionist
The Solo plan is the whole site: the booking system, hosting, changes and someone to email, with no AI receptionist on your calls.
Almora's website plan, without the receptionist: Solo, with what it costs a month, the one-time setup fee, who gets the booking alerts, how many sites it covers, the texts included and the support that comes with it.
Plan
SoloOne person gets the booking alerts
A month
$79
One-time setupCharged with your first month
$199
People on alertsHow many people the plan covers on the booking alerts
1 person
Sites
1 site
Texts included
300 a month
Changes and supportEmail what you want changed and it is done for you
Texts count per message. Never cut off mid-month.Texts count per message, not per part, and nobody is cut off mid-month.
In the Solo plan
Your site
Built for your business
You approve it first
Short onboarding form
Google reviews link
Prices and services changed for you
Booking
Booking requests 24/7
Customers pick the time
One-tap reply, no login
Receipts by text (opt-in) or email
Cancellation alerts
Your hours, days off
Alerts and your login
Text alerts, email backup
Bookings, log in from your phone
Carrier-compliant texts
Hosting and terms
Hosting and HTTPS
Strict security policy
Live under your name
Cancel in one email
Full details of the Solo plan
A site built for your business, which you approve before it launches
Booking requests around the clock, at times the customer picks
One tap from the text to confirm a time, offer another, or decline. No login
The customer gets a receipt when they ask and your confirmed time when you answer, by text if they opt in or by email if they gave one
You are told if the customer cancels, so you never hold time for a booking that is gone
Your hours and days off, set by you, in effect the moment you save them
A list of your requests and bookings you can log in to from your phone
Alerts by text, with email as the backup if a text does not go out
Your services and prices changed for you when they move. Email what you want changed
Hosting, HTTPS and a locked-down security policy on every page
A public web address for your site, live under your own name
A link to your Google reviews
A short onboarding form. Your answers go straight onto the site
Texts that follow the carrier rules: consent recorded, STOP honored
Cancel any time in one email
Texts count per message, not per part, and nobody is cut off mid-month.
On both plans
Nothing charged until you approve the siteNothing is charged until you have approved the finished site.
Site live within 7 days of your go-aheadYour site is live within seven days of your go-ahead.
Cancel any time in one email, no feeCancel any time in one email, no fee. Your content is yours either way, and so is any domain you own.
Hosting, booking, changes and support in one monthlyOne monthly covers hosting, booking, alerts, changes and someone to email, for as long as you subscribe.
The AI Receptionist plan is $149 a month, with your website and online booking included. A website on its own, without the receptionist, is $79 a month on the Solo plan. Both plans also have a one-time $199 setup fee, which isn't refundable. You approve the finished site before any card is taken. The day you sign up, the setup fee and your first month are charged together, and the monthly renews from there. The site is live within seven days of your go-ahead. Cancelling is one email to hello@almorasites.com with no fee. Your content is yours from the start, a domain you bring stays yours, and the site stays live for as long as you subscribe, hosted and looked after by Almora.
How many call minutes do I get?
The AI Receptionist plan includes 500 answered call minutes a month. Nothing is billed by the minute, and we'll talk to you before you go over. If a month ever does reach 500, the receptionist stops picking up and new calls ring through to the direct or backup number you gave us until the next month starts, and we tell you when that happens. Your login shows how many minutes you've used so far this month.
How long does setup take on my end?
After the ten-minute form, a few minutes to give us a backup number for calls it can't take and what it may say about your prices and urgent calls. Switching it on then takes about 5 minutes: from your business phone you dial a short code we send you, wait for the tone, then make one test call with us. If your phone company doesn't publish a code (AT&T doesn't, and landlines and office phone systems each do it their own way), you switch it on in your phone's settings or ask them to, which can take 10 to 20 minutes. Some phone companies count forwarded calls as airtime, so it's worth checking your plan.
Do I keep my number? What if I answer the call myself?
You keep it. Customers call the number they already have, and your phone company passes the calls you don't pick up to your Almora line, a second number we set up for you, where the receptionist answers as your business. Your phone still rings first, so if you answer, it's an ordinary call. If you'd rather it answered every call, you can forward them all instead. Turn forwarding off and your phone works exactly as it did before.
Does it sound like a robot? Will callers know it's an AI?
Call (971) 342-9332 and judge for yourself. Almora's own AI receptionist answers: ask it anything about us, or have it answer as your business to hear what your callers would. If we've emailed your business about it, call from your business phone and it answers as your business from the first word. On your own line, it never pretends to be a person: anyone who asks is told it's an AI assistant for your business, and if your business is in California, Colorado, Maine or Utah, it says so at the start of every call.
What does it do with an emergency?
Anyone hurt or in danger is told to call 911. If you go out to customers, it also takes an urgent caller's name, number and address first and sends it to you flagged as an emergency straight away. If you give us a number for urgent calls, it can also try to put the caller through to you.
Can I cancel or pause it?
Yes. Cancelling is one email to hello@almorasites.com, with no fee (the setup fee isn't refundable). To switch it off for a while, email us and we pause it; your monthly continues while it's paused. While it's paused, calls ring through to the direct or backup number you gave us. If your subscription is cancelled or stays unpaid, it pauses by itself the same way.
6 more questions about the website
How fast does the website demo arrive?
Usually within a few days of your request, as a link to a finished scrollable site rather than a mockup or a slide. As for what we need from you, the form below is enough to start. Photos, a logo or an existing address all help, and if you have none of them the demo uses clearly labelled stand-ins you can replace later.
What happens if I say yes, and what happens if I say no?
On yes, you fill in a short form, the site launches under your name and Almora manages it month to month, with booking requests routed to your phone, or to your inbox if a text cannot go out. On no, nothing happens and nothing is owed.
What is the form I fill in after I say yes?
Three pages and a review, about ten minutes, on your phone if you like. Everything saves as you go. It asks for the things only you can give us: the business name and number, any license number your work needs, whether customers come to you or you go to them, the number and email that should get your alerts, your services and what each starts at, your hours and their time zone, and your address or the area you serve. Most of those boxes are already filled from what we know, so you check them rather than type them. The wording, your slogan, your story, photos and reviews are all marked optional: leave any of them blank and we write or source it. If something does not apply, type NA.
I already have a website. What would actually change?
Send the address with your request and the demo becomes a direct comparison rather than a pitch. In practice two things change. Your phone number stops being buried three scrolls down, and there is finally a way for someone to book you at eleven at night. The published research above is the honest reason that matters more than how it looks.
Can a stranger find my demo before I decide?
No. Every demo sits behind a five-digit password that only you and Almora hold, and until it is typed the page is not handed over at all: a wrong code returns nothing, not a blurred preview. After a handful of wrong tries it stops answering. Demos are also kept out of search results. And the moment your site goes live the password is lifted automatically, so a customer of yours is never asked for one.
Who holds the site, and can a rival see my bookings?
Almora hosts and serves it, so you never touch a server. Your booking requests are kept with your business in the database, and your login opens only your own, so no other business can see them. Your booking link is a signed link that expires, which is also why you can confirm a booking in one tap without logging in to anything.
Tell us who you are and which plan you want. Almora builds your site first and you get a link to it, usually within a few days. Picked the receptionist? It goes on your number once you sign up. Just want the website? Pick it below.
Your site, built for your business and where you work
The receptionist on your own number, if you choose it