Skip to content

AI receptionist & online booking

Hands full.Phone ringing.Handled.

Our AI receptionist answers the calls you miss, as your business, and offers the caller a time. The request lands on your phone.

It picks up when you can't.

  1. You miss a call

    Calls you don't pick up go on to your Almora line. You keep your number, and switching it on takes about 5 minutes on your end.

  2. It answers as your business

    It greets the caller with your business name, finds out what they need, takes their name and number (and the address, if you go to them), and offers them a time from your hours.

  3. It lands on your phone

    The booking or the request reaches you by text or email, with the caller's details. Every call it answers is in your login, with a summary and transcript.

What it does

  • Answers in your business's name, day or night
  • Takes the caller's name, number and what they need
  • Offers times from your hours, never a full one
  • Books the appointment, or sends you the request to confirm
  • Can try to put an urgent caller through to you

What it won't do

  • Pretend to be a person
  • Quote a price you haven't given it, or agree to a discount
  • Take card numbers or any payment details
  • Give advice or a diagnosis beyond basic safety
  • Make up anything about your business

What callers hear

Thanks for calling your business! Just so you know, this call may be recorded. How can I help you today?

Every call opens with your business name and a note that it may be recorded, since every call is transcribed. If your business is in California, Colorado, Maine or Utah, it also says up front that it's an AI, and anyone who asks is told so.

On your line, no call audio is kept

Recording is switched off on your line. You get a written transcript instead, with every number in it blanked out, so a card number read out on a call is never stored there. Calls to our demo number are recorded.

Take a look at our most recent work.

The website and booking page we designed and built for Kanpai Kocktails, a mobile cocktail bar for weddings, company parties and milestone events around Portland. Scroll it, click around and try the booking.

Full screen
Kanpai Kocktails, website

You are looking at a copy of what we built, kept on our own site. The booking page is a working demo: nothing you enter is sent.

Website
Designed around their own drinks, photos and story.
Booking
Built for hosts to check their date, tell Kanpai about the night, then send their details.

“Your design was streamlined and the graphics were a really nice touch. You were able to capture our brand to a T and I would definitely recommend to anyone looking for a better brand image”

Kanpai Kocktails, on the website we designed for them

Published research

What a website and a booking system are actually worth.

What published studies, none of them ours, found about a proper website, a fast reply and online booking. The headline figures are here; every chart and source is one tap further.

  • Nearly4 times

    the revenue growth over a year, for the most digitally advanced small businesses against those with no website.

    Deloitte for Google, 2017

  • Nearly7 times

    as likely to qualify the lead when the firm replies inside the hour, rather than an hour later.

    Harvard Business Review, March 2011

  • 21 times

    the odds of qualifying the enquiry when it is answered at five minutes rather than thirty.

    Lead Response Management study, Prof. James Oldroyd, MIT, with InsideSales.com

See the charts and every source

Not how fast a page loads. What each one does to the business. The first panel is what a proper website is worth in money earned and staff taken on. The second is what a booking system is worth, and the research points the same way: the value is in catching the customer at the moment they are ready, not in the page they looked at. Published studies, none of them ours.

The website is how they find you and judge you. The booking system is how they book you at eleven at night.

What a proper website is worth

Deloitte surveyed more than 2,000 US small businesses for Google. Set against a business whose whole online presence is an email address, the most digitally advanced ones came out like this.

Business outcomes for small businesses running a real website, as a multiple of businesses with no website
MeasureMultiple
A business with no website1 times
Revenue per employee2 times
As likely to be taking on staff3 times
Revenue growth over the year4 times
As likely to have grown the team6 times

Deloitte for Google, Connected Small Businesses in the US, 2017

Answer in the first hour: the odds fall ten-fold after it

A study led by an MIT professor on a sales-software company's records tracked 15,000 enquiries and more than 100,000 follow-up calls. Replying inside the first hour, rather than after it, changed the odds this much.

Odds of reaching the customer and of qualifying the enquiry when replying within the first hour, as a multiple of replying after it
MeasureMultiple
Replying after the first hour1 times
Chance of reaching the customer at all10 times
Odds of qualifying the enquiry6 times

Lead Response Management study, Prof. James Oldroyd, MIT, with InsideSales.com

What a booking system is worth

Nobody has measured what online booking is worth to a small local business, so this panel shows the two things that have been measured: what each delay costs once a customer has asked, and, in one survey of homeowners hiring home-service pros, how many look for booking before they choose.

Published effect of answering an enquiry sooner rather than later, measured at 5 minutes, 30 minutes, 1 hour and 24 hours
ComparisonEffectSource
Answered at five minutes rather than thirty21 times the odds of qualifying the enquiryLead Response Management study, Prof. James Oldroyd, MIT, with InsideSales.com
Answered inside the hour rather than an hour laternearly 7 times as likely to qualify the leadThe Short Life of Online Sales Leads, Harvard Business Review, March 2011
Answered inside the hour rather than a day or more latermore than 60 times as likely to qualify the leadThe Short Life of Online Sales Leads, Harvard Business Review, March 2011

80%

of homeowners in that one survey factor in online booking when choosing a home-service pro.

80 of every 100 homeowners surveyed.

Housecall Pro survey of 1,040 US homeowners, October 2025

A booking-software vendor's survey. Sample and method are published; the question wording is not.

Harvard Business Review, March 2011; Lead Response Management study, Oldroyd, MIT; Housecall Pro, October 2025

“Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead … as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer.”
The Short Life of Online Sales Leads
Oldroyd, McElheran and Elkington, Harvard Business Review, March 2011

These are industry studies about the web in general, not results we are claiming for Almora. The response studies measured web enquiries to companies with sales staff, not to local service businesses; that a form answered in seconds sits at the far end of the same curve is our inference, not their finding. The homeowner survey is a booking-software vendor's own. We are young enough that we have no averages of our own worth quoting, and someone else's audited numbers beat our invented ones.

You see it finished before you decide.

  1. 01

    We build the demo first

    A finished site for your business, usually in a few days.A finished site for your business, usually within a few days. It sits behind a five-digit code only you and Almora hold.
  2. 02

    You approve it

    Look it over and make a test booking. Not right, and nothing is owed.Look it over, make a test booking on it, see exactly what a customer sees. If it is not right, nothing happens and nothing is owed.
  3. 03

    A ten-minute form

    Your real details. Most boxes are already filled for you to check.Your real details: name, number, any license you hold, services and prices, hours and time zone, your address or the area you serve, where your alerts should go. Most boxes are already filled for you to check. Photos and the wording are optional; leave them to us.
  4. 04

    We launch, and bookings come in

    Live within seven days of your go-ahead.Live under your own name within seven days of your go-ahead. Customers pick a time at any hour; it is booked straight in, or waits for your one-tap confirm.
Ryan Arndt, founder and CEO of Almora

Ryan Arndt

Founder and CEO

The agency

Design, engineering, hosting, booking and support, in one house.

Almora is an independent agency in Portland, Oregon: an AI receptionist, websites and online booking for local businesses. It exists because small businesses get treated as an afterthought online: a stock photo, a phone number buried three scrolls down, calls that ring out, and no way to book at eleven at night.

More about how we work

Your site is designed for your work, fitted to your services and where you work, wired to take bookings, hosted by us, and looked after for as long as you are with us. There is no hand-off between the people who design it, the people who build it and the people who answer your email.

Design
Designed and built in-house
The design and the code are Almora's own. Nothing is subcontracted or offshored.
Engineering
Engineering that holds up
Your site ships as static HTML and CSS, with no scripts by default, tuned to load fast on the phone a customer is holding when they find you.
Hosting and booking
Hosted and wired by the same team
We host the site under a security policy that starts at deny-everything. The booking system is part of the same build, and each request reaches your phone with the customer's details, what they need and the times they picked already collected.
Support
A direct line, not a queue
The people who build your site are the people who answer when you email. No account managers, no ticket system.
Your siteEvery site
Design
A direction matched to your business
Content
Your services and where you work
Phone
Up front, not three scrolls down
Booking
Built in, taking requests day and night
Photos
Yours, or labelled stand-ins you replace later
Book a timeExample
  1. Mon15
  2. Tue16
  3. Wed17
  4. Thu18
  5. Fri19

Times, Tue

  • 9am
  • 10am
  • 1pm
  • 2pm

New requestjust now

Consultation

New customer

Confirm Tue 10amor propose another time

HostingEvery site
  • Static HTML and CSSNothing to build or patch
  • No scripts by defaultNothing on the page to break
  • HTTPS on every pageNo page is served without it
  • Deny-everything security policyStarts at default-src 'none'
  • Hosted by AlmoraRun by the people who built it

content-security-policydefault-src 'none'; …

Inbox: Price changeExample
You

Can you change the consultation to $169?

Almora support

Done. It's live on your site.

Consultation$169Published

What every site we build is made around.

Pick the receptionist, or just the website.

AI Receptionist

For when you can't get to the phone

$149a month

Your website and online booking included.

Plus a one-time $199 setup fee, charged with your first month.

500 call minutes a monthNo per-minute charges. We'll talk to you before you go over.

Get started, AI Receptionist planCall Almora

Included

  • The AI receptionist, answering calls to your own number
  • Your website, built for your business
  • Online booking, at times your customers pick
  • Booking and call alerts by text, with email as the backup
  • Your login, with every call it answers, its summary and transcript
  • Cancel any time in one email, no fee

Just the website, without the receptionist

$79 a month

Just the website, without the receptionist

The Solo plan is the whole site: the booking system, hosting, changes and someone to email, with no AI receptionist on your calls.

Almora's website plan, without the receptionist: Solo, with what it costs a month, the one-time setup fee, who gets the booking alerts, how many sites it covers, the texts included and the support that comes with it.
PlanSoloOne person gets the booking alerts
A month$79
One-time setupCharged with your first month$199
People on alertsHow many people the plan covers on the booking alerts1 person
Sites1 site
Texts included300 a month
Changes and supportEmail what you want changed and it is done for youEmail support from the people who built it
Next stepGet started, Solo plan

Texts count per message. Never cut off mid-month.

In the Solo plan

Your site

  • Built for your business
  • You approve it first
  • Short onboarding form
  • Google reviews link
  • Prices and services changed for you

Booking

  • Booking requests 24/7
  • Customers pick the time
  • One-tap reply, no login
  • Receipts by text (opt-in) or email
  • Cancellation alerts
  • Your hours, days off

Alerts and your login

  • Text alerts, email backup
  • Bookings, log in from your phone
  • Carrier-compliant texts

Hosting and terms

  • Hosting and HTTPS
  • Strict security policy
  • Live under your name
  • Cancel in one email
Full details of the Solo plan
  • A site built for your business, which you approve before it launches
  • Booking requests around the clock, at times the customer picks
  • One tap from the text to confirm a time, offer another, or decline. No login
  • The customer gets a receipt when they ask and your confirmed time when you answer, by text if they opt in or by email if they gave one
  • You are told if the customer cancels, so you never hold time for a booking that is gone
  • Your hours and days off, set by you, in effect the moment you save them
  • A list of your requests and bookings you can log in to from your phone
  • Alerts by text, with email as the backup if a text does not go out
  • Your services and prices changed for you when they move. Email what you want changed
  • Hosting, HTTPS and a locked-down security policy on every page
  • A public web address for your site, live under your own name
  • A link to your Google reviews
  • A short onboarding form. Your answers go straight onto the site
  • Texts that follow the carrier rules: consent recorded, STOP honored
  • Cancel any time in one email

Texts count per message, not per part, and nobody is cut off mid-month.

On both plans

  • Nothing charged until you approve the site
  • Site live within 7 days of your go-ahead
  • Cancel any time in one email, no fee
  • Hosting, booking, changes and support in one monthly

Questions, answered.

Something here not answered?

Email us directly

What does it cost, and when am I charged?

The AI Receptionist plan is $149 a month, with your website and online booking included. A website on its own, without the receptionist, is $79 a month on the Solo plan. Both plans also have a one-time $199 setup fee, which isn't refundable. You approve the finished site before any card is taken. The day you sign up, the setup fee and your first month are charged together, and the monthly renews from there. The site is live within seven days of your go-ahead. Cancelling is one email to hello@almorasites.com with no fee. Your content is yours from the start, a domain you bring stays yours, and the site stays live for as long as you subscribe, hosted and looked after by Almora.

How many call minutes do I get?

The AI Receptionist plan includes 500 answered call minutes a month. Nothing is billed by the minute, and we'll talk to you before you go over. If a month ever does reach 500, the receptionist stops picking up and new calls ring through to the direct or backup number you gave us until the next month starts, and we tell you when that happens. Your login shows how many minutes you've used so far this month.

How long does setup take on my end?

After the ten-minute form, a few minutes to give us a backup number for calls it can't take and what it may say about your prices and urgent calls. Switching it on then takes about 5 minutes: from your business phone you dial a short code we send you, wait for the tone, then make one test call with us. If your phone company doesn't publish a code (AT&T doesn't, and landlines and office phone systems each do it their own way), you switch it on in your phone's settings or ask them to, which can take 10 to 20 minutes. Some phone companies count forwarded calls as airtime, so it's worth checking your plan.

Do I keep my number? What if I answer the call myself?

You keep it. Customers call the number they already have, and your phone company passes the calls you don't pick up to your Almora line, a second number we set up for you, where the receptionist answers as your business. Your phone still rings first, so if you answer, it's an ordinary call. If you'd rather it answered every call, you can forward them all instead. Turn forwarding off and your phone works exactly as it did before.

Does it sound like a robot? Will callers know it's an AI?

Call (971) 342-9332 and judge for yourself. Almora's own AI receptionist answers: ask it anything about us, or have it answer as your business to hear what your callers would. If we've emailed your business about it, call from your business phone and it answers as your business from the first word. On your own line, it never pretends to be a person: anyone who asks is told it's an AI assistant for your business, and if your business is in California, Colorado, Maine or Utah, it says so at the start of every call.

What does it do with an emergency?

Anyone hurt or in danger is told to call 911. If you go out to customers, it also takes an urgent caller's name, number and address first and sends it to you flagged as an emergency straight away. If you give us a number for urgent calls, it can also try to put the caller through to you.

Can I cancel or pause it?

Yes. Cancelling is one email to hello@almorasites.com, with no fee (the setup fee isn't refundable). To switch it off for a while, email us and we pause it; your monthly continues while it's paused. While it's paused, calls ring through to the direct or backup number you gave us. If your subscription is cancelled or stays unpaid, it pauses by itself the same way.

6 more questions about the website

How fast does the website demo arrive?

Usually within a few days of your request, as a link to a finished scrollable site rather than a mockup or a slide. As for what we need from you, the form below is enough to start. Photos, a logo or an existing address all help, and if you have none of them the demo uses clearly labelled stand-ins you can replace later.

What happens if I say yes, and what happens if I say no?

On yes, you fill in a short form, the site launches under your name and Almora manages it month to month, with booking requests routed to your phone, or to your inbox if a text cannot go out. On no, nothing happens and nothing is owed.

What is the form I fill in after I say yes?

Three pages and a review, about ten minutes, on your phone if you like. Everything saves as you go. It asks for the things only you can give us: the business name and number, any license number your work needs, whether customers come to you or you go to them, the number and email that should get your alerts, your services and what each starts at, your hours and their time zone, and your address or the area you serve. Most of those boxes are already filled from what we know, so you check them rather than type them. The wording, your slogan, your story, photos and reviews are all marked optional: leave any of them blank and we write or source it. If something does not apply, type NA.

I already have a website. What would actually change?

Send the address with your request and the demo becomes a direct comparison rather than a pitch. In practice two things change. Your phone number stops being buried three scrolls down, and there is finally a way for someone to book you at eleven at night. The published research above is the honest reason that matters more than how it looks.

Can a stranger find my demo before I decide?

No. Every demo sits behind a five-digit password that only you and Almora hold, and until it is typed the page is not handed over at all: a wrong code returns nothing, not a blurred preview. After a handful of wrong tries it stops answering. Demos are also kept out of search results. And the moment your site goes live the password is lifted automatically, so a customer of yours is never asked for one.

Who holds the site, and can a rival see my bookings?

Almora hosts and serves it, so you never touch a server. Your booking requests are kept with your business in the database, and your login opens only your own, so no other business can see them. Your booking link is a signed link that expires, which is also why you can confirm a booking in one tap without logging in to anything.

Put it on your number.

  • Your site, built for your business and where you work
  • The receptionist on your own number, if you choose it
  • You see the finished site before you decide
  • Our team answers every request
Which plan do you want?

You see the finished demo before you decide anything.